News. Web design

I am using facebook to sharing information, photo, interest with my friends, family and partners. What is the usage of Twitter for me? I started to try using Twitter as one more tool for sharing information. For three months, I logged on to facebook and twitter everyday and sharing different information using the two media. And I came up with the following conclusion for Twitter:

1. Twitter is open – User is free to follow any user they want. Even I am not the friend with someone, I can follow his/her shared information; scan his tweet and information.

2. Twitter is real time – 140 characters only. It is faster than any media and newspaper. It is real time news from first person news. You can see how powerful this media for news broadcasting in this example of a person tweeting message of a plane crash.

Now I am sharing my realtime news by my mobile, retweeting useful message from my following, searching realtime news/technology in world. Any new idea for using twitter, let share with me.

Social media will take over web 2.0 in 2010. Web 2.0 was a popular term in Internet 5 years ago for describing new trend of technology in Web development. Web 2.0 like a new version of software (Web 1.0); bug is fixed, new web design, many enhancement. But what is it? From Wikipedia, Web 2.0 is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. The information still make me difficult to understand what is web 2.0

From Google trends, I get the hint

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With the popularity of broadband and web2.0, more clients would like to present their company’s products in a dynamic way using video and 3-D animation. As early as 2006, one of our clients: TCL has taken the lead with our concept - TCL Virtual Science Park, to express TCL’s determination to invest in the research of innovative electronic products. Through the online re-branding of the company's online presence, it helped TCL to enhance its image to be an international brand which holds similar marketing position as the industry leaders.

Another client Electric Light Systems Limited (ELS) which owns two energy saving lighting brands has appointed Lokomotive to do its online marketing. And we have built an online virtual tour to the website which allows customer to experience ELS’s products via the online platform.

Another successful case to share is Xiwang Sugar Holdings Company Limited, which utilized our 3D-animation technology to present their sizable factories in Shandong, China. These are just a few examples of how our clients can benefit from the advanced technology.

Nowadays more and more clients’ attention has shifted from design to Search Engine Optimization (SEO) when developing the website. The reason is obvious as aesthetics is subjective, while SEO is rational. From the client’s point of view, it would be more comfortable to see an objective & countable return of investment (ROI) for their marketing budget.

But in my decade of Internet marketing career, I still put client’s branding and marketing positioning as the first priority when designing their online presence. Although the page view of a website is as important as the rating of a TV commercial and having a high ranking in search engine such as Google and Yahoo can guarantee a high exposure of the website, yet a brand’s positioning and the message it wants to pass to the consumers is of equally important. Imagine a company spending a fortune showing their TV commercial at prime times, but with an unclear message and branding? The result will not be satisfactory.

Similarly, the purpose of a website is to allow customers and investors to learn more about your company such as its operation, news and future development; and more importantly through this unique media – it allows your company to interactive with your customers and thus enhance user experience. Hence, when planning an online strategy for our clients, we have to consider other factors on top of SEO.