A persona is a user archetype that drives the design and interface of a website. Personas enable development teams to focus on the issues of greatest importance to users, and deliver them in a way that is most suitable. However, to ensure that the personas reflect real life users, they need to be based on a detailed understanding of users, their goals and their priorities. User research such as focus group, interview or survey might be performed to gain real insight and understanding of users’ needs and preferences.
Personas are usually developed at the planning stage of a web development process. They are particularly valuable for websites that have large amounts of content. When incorporating personas into web design process, teams can focus on each persona's goals to develop a website that satisfies the needs of many users.
Persona is the foundation to great online strategy. If you are truly going to develop a sustained competitive advantage for your website, you must look at your customers’ needs.
Web Analysis gives you the information and understanding needed to run successful internet marketing campaigns. It gives a complete insight of what your users are doing on your website and the effectiveness of each of your marketing campaigns.
Our internet marketing campaigns monitored for data such as: clicks rate, page views, time on site, conversions, referral site etc. With the captured data, we can help your company to optimize not only your website but also your business model to improve conversion.
In addition to our proprietary web analysis software, we also leverage the power of other industry leading web analytics softwares such as Google Analytics and Webtrends etc to create the best online strategy for your business.